E-commerce Website Development

When it comes to developing an e-commerce website, each business has unique needs and goals. Creating an effective e-commerce site to sell your products online involves weaving together multiple variables. To reflect your brand and the types of customers you want, you’ll need a strong combination of clear design and a friendly user interface.

What Makes an Effective E-commerce Site?

Whether you’re creating a new e-commerce site or updating an existing one, remember that as website capabilities have evolved in recent years, so have customer expectations regarding the shopping experience. Ask yourself these questions in order to guide your e-commerce development plans:

  1. Can customers easily access the site on their phone or tablet (responsive design)? Do photos and videos load quickly?
  2. Can customers easily search and purchase items on their mobile devices? Can they simply press “buy” to make a transaction?
  3. Can customers easily navigate products in ways logical to the business?
  4. Is it easy for administrators to add products or update information and images? Is it easy to find programmers when needed?
  5. Does the e-commerce system integrate well with back-office tools, such as NetSuite, QuickBooks, and ERP, POS or CRM systems?
  6. Does it work with shipping software to facilitate inventory management?

If you already have an e-commerce website and answered “no” to any of these questions, it may be time to update to keep it the best in its market. If you’re embarking upon creating a new e-commerce site, use these questions to guide what you need the site to do.

To make sure your site satisfies current customers and attracts new ones, while being easy for you to work with behind-the-scenes, include these key features:

  • Distinctive site design that reinforces your branding
  • Efficient transactions using credit cards or PayPal
  • Security of information
  • Search friendly design and search engine optimization (SEO) methods
  • Configured to the needs and goals of  your business, i.e., showing shoppers related products
  • Database integration to easily update data feeds and upload to shopping channels (AmazoneBayBizrate,Google ShoppingNextagShopzilla, etc.)
  • Integrate well with back-office software for accounting, supply, shipping, etc.
  • Scalability to easily add products and product lines
  • Drop-ship integration for selling products from other suppliers

Medium Well, located in New Haven CT, builds e-commerce websites in Magento for a variety of business located throughout the USA including in New York City, Connecticut, Boston and Los Angeles, California. Contact us (203.535.1631) today to find out how we can help advance your e-commerce busisess initiatives.

How Medium Well Can Help

At Medium Well, we’ve been building e-commerce websites for over ten years. We start with either Magento or Shopify e-commerce platforms, and build custom websites from there to provide all the items listed above.

Magento is owned by eBay, so it’s going to be adaptable and effective for years to come in the e-commerce industry. It is an extremely flexible, robust, and effective platform for medium or large businesses looking to provide a complete shopping experience. Products can easily be updated while also integrating with back-office functions. Magento suits diverse business types, product lines, and business models, while offering specialized shopping functions (i.e., customizable orders).

Shopify is ideal for smaller businesses wanting a quicker-to-build yet effective platform for online shopping. It enabes a fluid shopping experience on mobile devices and computers. Shopify is just right for recent e-commerce start-ups or businesses that don’t need heavy back-end functionality.

We anticipate needs and potential pitfalls, and share our best practices for selling online to fully reach your site’s potential. Whether it’s building a new site or updating an existing one, we’ll act as a partner and consultant to strategize your site’s functions and give support for technical, creative, content development, and search engine optimization needs. This will help you keep the site fresh and ahead of the competition.