Want a Successful E-Commerce Business? Start with Magento.

Great opportunities often come with great challenges! The seemingly infinite, and continually easier, online shopping opportunities open a world of sales channels for retailers, but most sellers must create new strategies in order to get the best results.

In addition to putting products online via their own unique website, sellers must take steps to get found online, compel people to buy and recommend, and encourage return visits. In over 10 years of developing e-commerce websites and marketing, we’ve learned that an effective strategy for selling products online addresses:

  • Various shipping needs
  • Affiliate marketing
  • Comparison shopping channels
  • Seasonal products
  • Rewards systems
  • Marketing and social media integration

In our experience, Magento is an excellent e-commerce platform for retailers because of its flexibility, scalability, features, reliability and support network. It’s used by Fortune 500 companies such as Nike and The North Face and can also work well for small businesses. So, you might just now be a small operation but someday you could grow into a Zappos!

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About The Author

Matthew Harris

Matthew began designing and building websites in 1995, and has since grown Harris Web Works (formerly Medium Well) into a full-service online marketing provider. He continuously adds expertise to become proficient in the evolving world of e-commerce, digital marketing, search engine optimization, mobile web, and more. Client work includes large corporate websites to comprehensive, customized services for small-to-medium sized businesses. He has worked as a designer, programmer, marketer and project manager. Matt is on the Board of Directors of Search Engine Marketing New England (SEMNE), and is a partner at Digital Media Sync in New Haven, CT.