Custom E-newsletter & Portal Solution for Assa Abloy
ASSA ABLOY is a global manufacturer of door opening products, with the Americas division headquarters located in New Haven, CT. They provide doors and hardware to construction distributors throughout the U.S. and many other countries (B2B). Their doors and frames division includes six brands, each selling various types of doors for commercial buildings – schools, healthcare facilities, government facilities, offices, stores, etc.
The marketing team of ASSA ABLOY’s door division needed an exclusive online portal for distributors to access a library of product information including sales and technical documents, training and lead-time info, customer service contacts, and more. The functionality Medium Well created starts with a custom designed e-newsletter that each distributor receives. Links in the e-newsletter launch an online portal with webpages for each brand.
Key to the client’s needs was that each brand’s portal page act as an eye-catching “brochure” with multiple photos showcasing the products. Each brand’s portal section consists of a slider gallery of images with captions of targeted messaging, with categories of documents listed below in an easy-to-read layout. All photos, fake rolex documents and links in one page per brand!
Collaborating with the team at Medium Well has been one of the most seamless agency experiences we’ve had. Matt and Ilene spent countless hours understanding our goals and requirements for the project. They were patient with our team and responsive to our last minute requests. They are incredibly knowledgeable in the latest trends and technology and were capable of suggesting the perfect platform and design for our needs. They thought of concepts that we had not even considered, and it helped us to develop a final product that was beyond our expectations. It gave us peace of mind knowing that the Medium Well team was managing our project. We plan to work with them again in the future, and we would recommend that other marketing professionals do the same! ~ Amy Vigneux, ASSA ABLOY
The end result is an easy-to-use way for ASSA ABLOY’s team to share information with distributors, and for distributors to have an easy reference tool at their fingertips.